As the world grows more aware of environmental issues, businesses look to increase sustainability without stifling success.
Formula E team DRAGON, Volvo Ocean Race team Vestas 11th Hour Racing and sailing team Artemis Racing are all committed to succeeding sustainably. This is one of the reasons Argo Group sponsors each team, in addition to these organizations sharing commitments to innovation and teamwork.
“We firmly believe ‘we do not inherit the earth from our ancestors; we borrow it from our children,’” says Jay Penske, who founded DRAGON in 2007. “As one of the founding members of the series, we are deeply committed to Formula E’s core mission to accelerate the adoption of electric vehicles and renewable energy technologies. We choose to compete in Formula E because of its mission and desire to be a more ecologically sustainable sport.”
Sports are going green.
Many sports are fundamentally eco-friendly. It’s the surrounding elements of sporting events that present environmental challenges, primarily in team and venue operations and maintenance. Motorsport in particular can have a substantial environmental impact.
Since 2010, the Green Sports Alliance has brought together team executives, venue operators and environmental scientists to exchange information about better, more innovative practices to make the sports industry more sustainable. The alliance launched with six professional teams and five venues as founding members.
Now, members represent nearly 500 sports teams and venues from 16 leagues in 14 countries – including 11th Hour Racing, Artemis Racing and the FIA Formula E Championship. They’ve committed to integrate sustainability into their core operations through initiatives that reduce waste, conserve energy and water, and eliminate toxic chemicals.
“We participate in all of the championship’s sustainability initiatives, but we also look beyond these recommendations, across the rest of our business and engage with our strategic allies, to identify other opportunities to reduce our ecological footprint,” Penske says. “For example, at our offices, we recycle and compost extensively in our cafeteria, have electric car charging posts in our parking areas and provide incentives for our staff to drive electric vehicles. We are looking to do more in Season 5: One area of focus is plastic waste. And we are currently exploring how to minimize our consumption of single-use plastics, as we did by using aluminum canned water in New York.”